Wondering if Chase is good? Much of this site's traffic growth over the past week has been coming from the post where I reviewed Chase's new checking account offer.
Is Chase a good bank? Many of you have wondered that...
Well, it's important not to group all huge financial institutions together (as our President makes the mistake of doing at times).
Just as you wouldn't group all large retailers together (your experience at a Wal-Mart is decidedly different from the experience at Nordstrom or Bergdorf Goodman), you shouldn't make the dumbass mistake of treating all banks equally.
They aren't all bad.
Bank of America = big and incompetent.
Chase = big and competent.
Bank of America's recent advertising blitz has mostly involved feel-good corporate background music, wrapping itself in the flag, and pretending it is doing ALL IT CAN to promote an American middle class recovery (when nothing could be further from the truth).
Chase's advertising has been... oh wait, Chase isn't slamming you with feel-good commercials every minute of the day. That's because people actually like them, and trust them. (Sure, Chase advertises the hell out of its Sapphire line of high-end cards, but that's because they are going for an affluent niche, and TV buys on networks like CNBC is a good way to get rich old dudes to sign up for that card. Chase isn't really advertising itself or trying to make Americans trust it again. It never lost our trust to begin with.)
Whereas Bank of America's new CEO is someone most people outside of finance have never heard of (and never really see), JPMorgan Chase's CEO has his personal image very tied to the company.
He's down to earth, intelligent, and stands behind his bank. Watch this interview of him from 2008, when we were in the midst of the crisis... It's nearly an hour long, but it's worth watching. That's how an American CEO should act.
And yet some bank CEOs act like anonymous spineless snails, slow to react to bad news and with a golden parachute strapped to their backs.
One last word about Chase. Dimon posted a video right on the homepage of JPMorgan Chase's corporate site assuring customers that his bank is "rock solid."
You won't see Bank of America doing that anytime soon. So yes, this is a part of the reason I have moved my money from BofA to Chase. Corporate culture matters. BofA has about as much culture as an empty Wal-Mart parking lot.
Outlaw
Disclosure: Opinions expressed here are those of the author alone, and not necessarily of his employer, partners, or other contributors on Credit Card Outlaw.